Finding: 66% of consumers who searched on a computer/tablet go to a store within 5 miles.
Solution: Mobile usage hasn't replaced the desktop, it's augmented it. In order to be competitive in today's marketplace it's vital to have a Website that is both desktop and mobile friendly.
When analyzing where and how your customers engage, keep in mind that they may engage in multiple ways, across channels. For example, more visitors online could lead to more in-person sales.