Local searches are more than 2x as likely to lead to a sale.
Solution: Optimizing your Web site for your business's physical location gives you an opportunity to increase customers and sales. But local related searches won't find you. You need to direct search engines to accurate and optimized local information.
Always be sure the most popular directories have an accurate address for your business.
50%of consumers visit a store within a day of a local search on a smartphone.
Solution: Keeping your Website up-to-date is crucial. Consumers who find you through a smartphone search may be Visiting your store shortly thereafter. To maximize your return on investment, make sure your Website content reflects what you've got going on in-store.
Keep the Web updated with your newest product and service details; like pricing, coupons, and availability. When customers show up in-person, they will expect that what they saw online was current.
66%of consumers who searched on a computer/tablet go to a store within 5 miles.
Solution:Mobile usage hasn't replaced the desktop, it's augmented it. To be competitive in today's marketplace it's vital to have a Website that is both desktop and mobile friendly.
When analyzing where and how your customers engage, keep in mind that they may engage in many ways, across channels. For example, more visitors online could lead to more in-person sales.
75%of consumers who searched on a smartphonego to a store within 5 miles.
Solution:Many consumers start their buy considerations online and finish in-store. A findable Website can result in attracting quality traffic online and off.
All the same content that is available on a desktop and tablet should be accessible on mobile too. Optimizing this content for local search will capture customers who are nearby.
Do you have the right content for people finding your business through a smartphone search?
54% are looking for business hours
53% are looking for directions
50% are looking for local store address
Do you have the right content for people finding your business through a